Automotive

Ever since I was a kid…

I’ve loved cars; and like many kids who grew  up around cars, I had toys and models and of course, giant posters. So finally one day, I thought about how cool it would be to be able to create a shot like those that I see on the posters? And so on another day, I decided to simply go out and do it. Thus, my journey into the automotive photography realm began.

I started automotive photography a bit differently than most people. Most people would start their automotive photography pursuits by shooting cars being still, and then moving up to what we call “rollers” (that is to lead or follow the subject in a second vehicle) and then ultimately try a rig shot. The first car photo I ever took was my 1992 Honda Accord, purely so that I could sell it on Kijiji. The first time I seriously shot a car, or shot something that I could call automotive photography, was with a 2010 Nissan GT-R (which retails for $100,000 and up) and I decided to do rig shots. A rig shot is when you physically mount the camera to the car with an arm or “rig” in order to create an awesome visual effect of movement. They’re different from “rollers” because with the camera being physically attached to the car, I can use a much slower shutter speed, thus giving me a more dramatic sense of speed and motion. Naturally my biggest fear was my camera arm falling off and damaging a $100,000 vehicle in some way. It’s like learning with fire, but sometimes that’s just what you got to do.

It’s funny though, because after all the rig shooting, I got quickly bored of them and now I’m much more interested in the commercial side of making still cars look freaking gorgeous. Now – just to get the cars…

This is just a small handful of my personal favourites. Check out the full gallery at my commercial website here